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Objectifying men has traditionally not been as much of a problem as objectifying women.
From a bullshit social standpoint. But in reality neither is an issue.
There can be no plausible reason to believe objectification is not an issue. It has been shown time and time again how objectification has had a negative effect on confidence, respecting others, rape, the potential to achieve, and overall gender discrimination.
The thing is that sexual attraction is the easiest tool in advertisement to use, because we as humans are sexual beings, and get a dopamine rush when we see something arousing. This is a biological instinct, and therefore objectification of bodies will always be used by advertisers.
Here's the thing. No one who has half a brain cares about men or women being objectified in a field of pure physical nature. The whole industry is based around how OBJECTIVELY attractive they are.
I wonder if homophobia is a product of male sexual repression through religious puritanism and/or modern cultural shaming of male sexuality. When was the last time a teenage boy was sent home for his clothes being too tight? There's inherent revulsion among men about putting their bodies on display.