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Certain aspects of morality is culturally bound because what may be moral, just and good in one culture is seen as abhorrent and wrong in another.
Morality is premised upon the status quo of a particular social or cultural group, in which a whole host of judgements and responses are bound up in it, in order to provide some order and relative understanding amongst the composite people in the group.
Ethics maybe a more reasonable absolute.
Morality is malleable, through time and space. Ethics are absolute.
Morality is a human creation and therefore subjective. Different groups have different morality complexes with each hinging on a specific system of value. Each values a specific quality or achievement that molds the rest of the morality. They are all based on opinion and not fact, without validity.
Generally we can explain that A is good because of B.
It count as a explanation because B is more fundamental than A.
By repeating it, we can found the core of our morality, what a lot of philosophers had do.
The problem is that we end up with different core moralities.
If it is not, then you must accept every ones opinion on morality as truth. If Bob says a=a, and Susan says a=b, only one of them can be truth.
There are intuitive universal moral imperatives that, when abandoned, lead to societal and individual harm. To kill robs a person of their life and it robs society of a human resource. Greed, rape, oppression, dishonesty, and violence are all universally immoral, regardless of cultural bias/view.