gaming journalism
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Many industries that we would not consider "art" also employ artists. The banking industry, for example. Artists create the in-bank signage, credit card designs, etc. But we do not consider "banking" to be "art".
Videogames fit in the definition of art ("appreciated primarily for their beauty or emotional power").
https://en.oxforddictionaries.com/definition/art
Videogames can be enjoyed the same way as music, movies, paintings, sculpture + the immersiveness