Whether they should do it is more interesting than whether they should be free to do it.

"Sex sells" and it's a transparent way to draw attention and alienate a portion of would-be audience.

It's trivially true that game developers are free to do whatever they choose in many countries, but whether or not they *can* represent all women as large-breasted bimbos is an entirely separate question from whether or not they *should* do so.

The journalists and critics are also free to criticize this practice, and point out what's wrong with it.