Sponsored Content is a good thing, and there should be more of it

This is largely irrelevant. Any claims that can be verified as false wouldn't appear in advertising anyway under legal consideration. Advertising and sponsored content can influence consumers despite any fact-checking.

Sponsored Content is a good thing, and there should be more of it

Greater amount of work and fact-checking only adds burden to the consumer. Already, many fields such as science struggle with consolidating data. With larger media presence, this problem is compounded. We don't need to add more distrust to an already overburdened information system.

Sponsored Content is a good thing, and there should be more of it

Omission complicates truth finding. Specific claims might not be falsifiable, but other claims might not even be known to the audience. As such, fact-checking may not even be initiated.

Sponsored Content is a good thing, and there should be more of it

Advertising research has shown that even knowledge of advertising does not mitigate its effect. Similarly, cognition of biased content and monitoring does not necessarily mitigate its effect. See: Brand recall